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Naturally sweet aromas of custard cream with top notes of green apple and clementine
A medium-bodied and balanced complexity for the ultimate everyday coffee.

Sourced through direct trade partnerships and locally roasted for peak freshness, this roast captures everything we love about great coffee: depth, balance, and integrity.

Perfect for espresso, filter, or however you brew it — real coffee, done right.

House Roast | Coffee Beans | HQ Coffee Co | 1kg

ABOUT HQ COFFEE CO

HOUSE ROAST

Naturally sweet aromas of custard cream with top notes of green apple and clementine.

A medium-bodied and balanced complexity for the ultimate everyday coffee.

DIRECT TRADE

Direct trade coffee means sourcing beans straight from the farmers, without middlemen or large corporations in between. This approach builds real relationships with growers, ensures fair pay, and encourages sustainable farming practices that protect both the land and the people who work it.

By cutting out unnecessary steps, we get better quality beans, fresher roasts, and full transparency from farm to cup — making direct trade the best way to source coffee that tastes good and does good.

LOCALLY ROASTED

At HQ Coffee Co, we believe great coffee starts with freshness. That’s why our beans are roasted locally, in small batches, by expert roasters who know how to bring out the best in every origin.

Local roasting means every batch is closer to the cup — fresher, more flavourful, and roasted with care just down the road. It also keeps our process sustainable and community-focused, supporting local craft and reducing our footprint.

Fresh roast. Local hands. Better coffee — that’s the HQ way.